The launch and hysteria over the iPad2 has triggered an avalanche of articles on how Steve Jobs and his Apple have been extraordinarily successful, again. As someone who has been close to Steve, especially during the trying period of developing the Macintosh, I had a front-row seat for observing ...

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Another of the ways Apple stays ahead of its competitors is what’s come to be called “holistic product development.” In the Stevian approach, the phrase means that the hardware and the underlying technology—the software—are the handiwork of the same company. Look at the first-generation iPhone an...

One of the keys—as you already know if you’ve ever read anything about him beyond the medical reports—is his passion, his obsession , for the product. For Steve, “good enough” is never good enough. His depth of knowledge about every product, down to the smallest detail, is breathtaking. ...

It’s interesting to me that when analysts comment on the current iPhone/iPad market, they write about Apple products vs. Android. Sorry, but Android is a software, like Windows; it’s not a product. Also take a look at the revenue generation, iPhone is over 40% of the revenue generated in that mar...

Steve’s pride in his products explains why he came back from medical leave to introduce the iPad 2. And why he chose to do the introduction at a separate lunch meeting instead of at the stockholders meeting: not just because he is totally committed to his products, and rightfully proud of them, b...