Obsession for Product Perfection

One of the keys—as you already know if you’ve ever read anything about him beyond the medical reports—is his passion, his obsession , for the product. For Steve, “good enough” is never good enough. His depth of knowledge about every product, down to the smallest detail, is breathtaking. His passion for design drives him to spend hours on issues of product materials, appearance, ease-of-use, and overall superiority that most leaders and product managers would probably consider irrational.