Steve and I used to talk about how the challenge of creating innovate products is puny in comparison to the challenge of creating and maintaining a highly effective organization. Today, few people would argue with his stunning success in achieving one of the world’s most effective organizations, and how he has done that is a subject I have recently enjoyed exploring at length.
Jay Elliot is the author, with William L. Simon, of The Steve Jobs Way: iLeadership for a New Generation .
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