Value propositions are deceptively hard

Alexander the Great built one of the largest empires in history in just a few short years, and it fell apart just as quickly. As soon as Alexander died, his generals carved up his empire into pieces.

Every leader wants to build something that lasts, and that means finding someone ...

• We might be overreacting in some ways while underreacting in others.
• Good and bad news can exist together. Some can look at the progress while others look at the setbacks.
• You can be terrified about the short term and optimistic about the long term.

There are things in life that have given you a competitive advantage. Do you know what they are? 

No two people’s advantages are the same, so rule out comparison or self-pity. Ignorance will underplay them. An acknowledgment will leverage them. Can you name and claim two of yours?