Persuasive Technology

Digital enhancements like one-click shopping, infinite scrolls, under two-hour deliveries, video recommendation algorithms, are all designed by well-paid experts to make us scroll, click, engage and shop more on their platforms. Our attention is their currency, so they invest a lot in removing friction in areas that are beneficial for them, not us.

Making a digital product or service more addictive is a full-time job of Big Tech, something which is helping downgrade us by scattering our attention and eroding our empathy.