Social networks enhance our real lives

In the 90s, Reid Hoffman built his first startup, SocialNet. He asked himself questions like "How do you form connections?" and "How do you bring people together around common interests?".

Even though SocialNet failed, he got this insight from it: "We're all trying to navigate our real-world lives. We're not trying to go to cyberspace. We're trying to have a rich and interesting life where we live and where we work. So we're trying to improve our real identity, our real relationships, and navigating the world around us."