What we value determines what we do and what we buy. For example, if you value family, you will be drawn to anything that will be good for your family. If you value status, you will be drawn to anything that improves your status.If you know the values of your audience, you know what they are looking for.

Personalize marketing campaigns based on the values of your audience

<ol><li class="ql-align-justify">Family</li><li class="ql-align-justify">Relationships</li><li class="ql-align-justify">Financial security</li><li class="ql-align-justify">Belonging</li><li class="ql-align-justify">Community</li><li class="ql-align-justify">Personal growth</li><li class="ql-align-justify">Loyalty</li><li class="ql-align-justify">Religion/Spirituality</li><li class="ql-align-justify">Employment security</li><li class="ql-align-justify">Personal responsibility</li></ol>

Top 10 values shared across cultures

You are not your demographics. You are your values.

How do you find out what values your target audience shares? The most 
accurate way in the world is to use the Valuegraphics Database.

marketingandsales

Marketing & Sales

business

Business

Use Valuegraphics for Your Marketing Campaigns

Your marketing campaigns should speak in a way that makes sense to your customers.There are 3 aspects to take into account:<ol><li class="ql-align-justify">Demographics: age, gender, location, revenue etc.</li><li class="ql-align-justify">Psychographics: what motivates them. Find out based on where your existing users came from and what they are doing most often in your app.</li><li class="ql-align-justify">Valuegraphics: what they value (community, personal growth, etc.). Find out what matters to them because that influences what they buy. Look at reviews and user interviews.</li></ol>

Understand your customers to create better marketing campaigns

We are steering down the barrel of recession, but consumers’ appetite for subscriptions will likely continue to develop, and an increasing number of subscription businesses will share the pleasure. Subscriptions account for 82% of revenue regenerated on average by non-gaming apps. In the U.S., the annual spending on top subscription apps in the Apple App Store increased by ⅓ over a year, reaching 6 billion in 2021. Revenues on Google Play also rose a massive 78% to reach 2.5 billion the same year. What’s driving the rise of Subscription models?For consumers, it promises lower barriers to entry, convenience to purchase, and access to novel and curated content.For app businesses, it promises monetization and security.Despite the proven benefits, there are still many challenges that apps struggle with such as the notorious “subscription fatigue.”Listen to the full episode to learn about the state of the subscription economy, and success strategy recommendations by Peggy Anne Salz, a leading mobile marketer, and the chief analyst and founder of MobileGroove.For noteworthy quotes and key takeaways from the episode, read the article - The Subscription Model - the state, benefits, and success tips by Peggy Anne Salz (MobileGroove)Episode Topics at a GlanceThe state of the Subscription EconomyDealing with Subscription fatigueBenefits of Subscriptions How Subscription Apps can rise above challengesExample of SpotifyMore about Peggy Anne Salz As the chief analyst and founder of MobileGroove — a top 50 ranked destination providing analysis, custom research, and strategic content marketing to the global mobile industry, and mentoring and consulting to tech startups — Peggy Anne Salz is recognized as one of the leading experts shaping the mobile world. Peggy is also a nine-time author, a frequent Forbes contributor and guest contributor for a variety of leading media outlets — including Harvard Business Review — where she shares her insights on mobile marketing, mobile apps, customer engagement, and business innovation.Peggy produces podcasts, videos, webinars, and blogs to equip mobile marketers with best practices and growth strategies to power campaigns, brand storytelling, and user engagement. She is also the Chief Content Officer of MMA Germany.Peggy Anne Salz’s LinksPeggy’s Linkedin ProfilePeggy’s Twitter Peggy’s YouTube ChannelMobile Presence PodcastPeggy’s Author page on ForbesOther social media and contentMMA GermanyTimestamp00:22 Peggy Ann introduction01:11 Potential upcoming subscription trends02:12 Key points about the subscription economy05:20 Good examples of subscription apps07:51 How to connect with your customers10:42 Dealing with subscription fatigue13:24 What are psychographics?17:40 What's the power behind value graphics?20:10 Why are subscriptions so successful?22:00 Benefits to subscription apps26:24 Must-haves for subscriptions28:52 Your brand and retaining subscribers32:55 Peggy's book recommendations34:23 Peggy's upcoming book<

podcasts

Podcasts

Welcome to the Subscription League podcast hosted by Purchasely, a world-class no-code Growth Platform for Subscription Apps. Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down with CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success. This podcast aims to guide you through your app subscription business journey. 

Subscription League

MobileGroove - The Subscription Model - the State, Benefits, and Success Tips by Peggy Anne Salz

MobileGroove - The Subscription Model

When you're in a caloric deficit, due to cutting or intermittent fasting, you have to do resistance training and eat more protein than usual in order to maintain your muscle mass. Aim for 2.0-2.2g/kg of protein per day.

Eat more protein during caloric deficit to maintain muscle mass

How much protein do you actually need? Everyone has a different answer — but THIS is what the science says. In this video, expect to learn:

(01:58) Protein requirements for people who lift weights
(03:54) How should overweight individuals calculate protein needs?
(07:09) Protein requirements for older individuals
(12:54) Benefits of spacing out protein intake
(18:00) The post-workout "anabolic window" 
(20:51) The most important thing when it comes to protein intake

Download the FREE 9-page Cognitive Enhancement Blueprint: 
https://bdnfprotocols.com/

Watch the full episode: https://www.youtube.com/watch?v=SUy6HwOhT3U

food

Food

health

Health

exerciseandfitness

Exercise & Fitness

sports

Sports

A reservoir of clips taken from the FoundMyFitness expert interview series found on the main channel at youtube.com/foundmyfitness.

FoundMyFitness Clips

This Is How Much Protein You ACTUALLY Need | Dr. Brad Schoenfeld

Your job as a writer is not to convey your ideas, but to change the readers' ideas. As such, your essay needs to be clear, organized and persuasive, but above all else it has to be valuable to your readers. Its job is to help a reader understand better something they want to understand well.Things to keep in mind when writing:<ul><li class="ql-align-justify">Who am I writing for?</li><li class="ql-align-justify">How does my essay change the way they see the world? To inform? To inspire?</li><li class="ql-align-justify">How is my writing valuable?</li></ul>

Your essay must be valuable to your readers

Don't follow the standard essay structure from school, where you open with a background overview and definitions, and then move on to your thesis. This reads like "Here is what the community agrees upon and what I'm adding to it", which doesn't create any tension for your readers and doesn't make them want to read your essay.Instead, open with a problem your readers care about (they either have it or they care enough about it), creating tension around it and highlighting its cost/benefits, and then follow with your solution.

Open your essay with a problem your readers care about

To make your research paper valuable you must challenge the status quo in a way that's agreed upon in your community. Look at important papers in your domain and identify the words they've used to challenge the status quo. Make a list of these words and use them in your writing.Example words:<ul><li class="ql-align-justify">To signal you're addressing an important problem: widely, accepted, reported</li><li class="ql-align-justify">To challenge existing ideas: nonetheless, however, although, but, inconsistent</li></ul>

Publishing an academic paper in your domain

Words to signal there's a community of people interested in what you're writing about:
<ul>
<li>Uniformly/Consistently viewed</li>
<li>Traditional/Fundamental approaches</li>
<li>Widely adopted/used/recognized/accepted</li>
<li>Long-standing problem</li>
</ul>
Words to challenge existing ideas and create tension:
<ul>
<li>However; in fact; although; unlikely</li>
<li>Not well understood</li>
<li>Limitations</li>
<li>Disagree with the premise</li>
</ul>

Common words in computer science research papers

Do you worry about the effectiveness of your writing style? As emerging scholars, perfecting the craft of writing is an essential component of developing as graduate students, and yet resources for honing these skills are largely under utilized. Larry McEnerney, Director of the University of Chicago's Writing Program, led this session in an effort to communicate helpful rules, skills, and resources that are available to graduate students interested in further developing their writing style. 


writing

Reading & Writing

education

Learning & Education

communication

Communication

With a commitment to free and open inquiry, our scholars take an interdisciplinary approach to research that draws from local and international sources, experimental and theoretical approaches; qualitative and quantitative methods; computational models and pencil-based notebooks. Their work transforms the way we understand the world, advancing fields of study, and often creating new ones. Generating new knowledge for the benefit of present and future generations, UChicago research has had an impact around the globe, leading to revolutionary theories of economics and tools to produce reliably excellent urban schooling.

UChicago Social Sciences

LEADERSHIP LAB: The Craft of Writing Effectively

Fast is better than slow.While slow is adding unnecessary embellishments, fast is out in the world. And that means fast can learn from experience while slow can only theorize.Those who ship quickly can improve quickly.So fast doesn't just win the race. It gets a head start for the next one.

The quick shall inherit the Earth

Facebook created it to explain the company's mission, history, and culture to new employees

Visual Graphic Design Portfolio of Ben Barry

corporateculture

Corporate Culture

startup

Startups

humanresources

Human Resources

Facebook's New Employee Handbook

Learning is not the product of teaching. Learning is the product of the activity of learners.

The Recurse Center is a self-directed, community-driven educational retreat for programmers in New York City.

Philosophy of Learning

You either bring your partner up, or weigh them down. The hope is that you are both evenly weighted enough of the time to balance the scales.

Relationships are like weighing scales

Not for the physicality of it, but for the labour of clearing your mind of every other domestic distraction, to allow yourself to relax enough to enjoy it.

Sex in marriage is hard work

Don’t exercise to be thin. Exercise to be strong. The best place for ideas is alone and on the move. Start or end every day with writing about your life. Take what’s in your head and type it out, even if you don’t feel like you are thinking anything of note. There’s always something buried underneath the to do list in your head, something you didn’t realise you felt, that when written down, will make everything clearer.

Understand yourself and those around you.

psychology

Psychology

loveandrelationships

Love & Relationships

Life lessons from a 44 year old

In the early stages of a startup/product you should focus on new users and their first week experience.But as your product matures you should shift your focus on improving the experience for existing users beyond their first weeks of usage. Otherwise, if you continue focusing on new users, you risk having a leaky bucket and not retaining users for a longer period of time.

Shift your user focus as your product matures

Leaderboards are a good gamification mechanism to increase retention and average time spent in app for existing users.The most effective ones match players with similar levels of engagement, be they friends or strangers, as demonstrated by Zynga and Duolingo.A leaderboard based strictly on friends is not as effective because few players have enough friends with a similar level of engagement. Many of their friends are inactive and those that are active are likely playing more or less than them.

Create leaderboards based on level of engagement

The story behind Duolingo's 350% growth acceleration, leaderboards, streaks, notifications, and their innovative growth model

product

Product & Design

How Duolingo reignited user growth

Tips<ul><li>Make it easy to find useful information, especially as the community grows</li><li>Listen to the community to improve your product</li><li>Encourage members to show how they are using the product</li><li>Actively involve members to test new features</li><li>Give members a reason to come back</li><li>Engage with comments of criticism. Thank them for their feedback and find out what's not working for them so you can improve your product</li></ul>Keep in mind that the community is for the members of the community. It's not your community. You are a facilitator.

How to kickstart a community

A renaissance is happening in productivity tools—and that goes beyond the software itself and into online gathering places for users passionate about those tools. Ramses is the community manager for Logseq, and he joins Mark and Adam to discuss language learning communities and the great flashcard debate; platform options like Discord, Discourse, and Circle; why people join communities in the first place, and why they stick around in the longer term. Plus: why community is not a moat.  Discuss this episode in the Muse community Follow @MuseAppHQ on Twitter  Show notes   Ramses Oudt (@rroudt) Think Stack Club Spaced repetition Flashcard Duolingo, Anki Outliner Logseq, Emacs, Workflowy, Dynalist, Roam Research, Obsidian Knowledge graph Readwise r/puppy101 Logseq’s forum, Craft’s community Discourse, Circle Loom Logseq’s Github 

Tools for thought, product design, and how to have good ideas.

Metamuse

62 // Community with Ramses Oudt

Metamuse 62 - Community with Ramses Oudt

If you really want to escape the things that harass you, what you need is not to be in a different place, but to be a different person.

Need a dose of motivation? Download the Deepstash app and read as many quotes as you want.#senecaquotes  #stoic  #stoicism  #selfimprovement  #masculinity #p...

Use Valuegraphics for Your Marketing Campaigns

MobileGroove - The Subscription Model

This Is How Much Protein You ACTUALLY Need | Dr. Brad Schoenfeld

LEADERSHIP LAB: The Craft of Writing Effectively

Facebook's New Employee Handbook

Ovidiu Podariu