Promotion Or Prevention

  • Some people think of their jobs as opportunities for achievement and accomplishment—they have apromotion focus: all about maximizing gains and avoiding missed opportunities. 
  • For others, doing a job well is about security, about not losing the positions they've worked so hard for. This prevention focus places the emphasis on avoiding danger, fulfilling responsibilities, and doing what feel you ought to do. It's about minimizing losses, trying to hang on to what you've got.

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