Whenever a company gets consumers to refer to their product using branded terminology instead of a generic description, they are drawing them into their own community.

Many companies use this technique. Starbucks has not only a branded vocabulary but also a system for teac...

The Jülich scientists are the first ever to have constructed a scanning tunnelling microscope using this technique. “The new cooling technology has several practical advantages. Not only does it improve the imaging quality, but the operation of the whole instrument and the entire setup are simpli...

Everything we've learned about Mars over the last century suggests that the planet was once able of hosting ecosystems.

• Mars is just over half the size of Earth.
• Gravity is only 38 percent than that of Earth's.
• It rotates around its axis at about th...