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Deep Dive Into The Fashion Industry

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The history of fashion

The impact of fashion on society

The future of the fashion industry

Deep Dive Into The Fashion Industry

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Keep in mind that investors always “invest in teams”, thus, this information cannot be overestimated and is a crucial part of every pitch deck. As a rule of thumb, you can say that the earlier the stage the business is in, the more important the team is. 

Who are you and who are the key people in your business? What’s their CV and why did this CV bring the core team to founding your startup. Why is this team the best possible out there to build your startup and turn it into a rocket ship?


119 reads


Customers / Prospects / Pricing

Show the growth of your customer base. 

How many customers are using your product? Do you have some lighthouse customers? If you are allowed to show them, do so (investors love logos). What kind of prospects do you currently focus on and has this, or will this focus change over time? Wh...


82 reads

Financial Plan and Financing Round / Captable

  • Investors want to invest into a successful business. So, it’s absolutely crucial for them to understand your prediction and the usage of their investment. Show your financial goal for the next 1–3 years.
  • VCs are exit driven. Explain your main thoughts on this...


46 reads


In B2B SaaS the most important KPI (at this stage) is the MRR. It helps investors to quickly understand where to position your business traction wise. Often the MRR is a good indicator of what has been achieved in the past and what challenges founders will presumably face in the future. 



73 reads


There should always be one slide about the market(size) you address. 

Even though these calculations are always debatable, this slide gives investors a good feeling of how the founders position their product within which market (segments)


216 reads


Try to answer these two questions in an easy way: What’s your product doing (what problem does it solve, through use-case) and why is it better (what’s new about it)? What’s the value proposition and the ROI of your customers? What’s your vision of the product and where should it evolve withi...


39 reads

Business Model

How do you earn money? Address this question comprehensively as investors will need to have a profound understanding of your business model (SaaS, transaction-based, commission-based, etc.) 

They will only invest if they believe in a strong (financial) growth, which is directly conn...


351 reads


One slide about competition is also essential as it helps investors to quickly understand how founders position their products. 


102 reads

History of the company

History of the company

Give some general information on the history of your company. When did you found the company, what happened until today? Who else invested, when, and how much? Did you invest some of your own money? What were the key achievements and what were the key challenges until today? ...


146 reads

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Price swings give important information to founders and investors, especially during the crucial adolescent stage of any startup.

Universal access, immediate price discovery, and greater transparency contribute to scams and shady behaviour in crypto. But with crypto, even the scams are tra...

Get the right co-founder

Get the right co-founder

Choosing a co-founder is a crucial decision at the start of every company - one that's very hard to correct. You should team up with someone that has complementary skills and with whom you share a prehistory.

A great founding team is critical for th...

Beware of crossing team boundaries

As teams are increasingly working in more fluid and interconnected multiteam arrangements, it’s common for leaders and members to be tempted to manage the other teams that influence their input or output. 

But it’s unlikely that a team leader will have a detailed enough und...


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