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B2B2C
B2B2C is a model in which business A sells to business B but interacts directly with business B’s customers under their own brand.
B2B2C is by no means some panacea. If it’s hard to build a product that enterprises or consumers love, building one that is loved by both is more than twice as difficult.
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B2B vs. B2C vs. B2B2C
- If you want a predictable growth trajectory and high odds to build a sizeable business, go for B2B.
- If you’re aiming for the groundswell, B2C is your ocean (but know statistics indicate a likely belly-flop!).
- If you’ve accomplished the incredibly hard task of buil...
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B2B and B2C: arguments
- B2C is a gamble while B2B is (more) within your control.
- B2B Customers know what they want, while B2C products are a shot in the dark
- B2C consumers are irrational and trend-driven, while B2B clients are more predictable.
- In B2C, it is hard to know if things are workin...
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Why care about strategic messaging and positioning
Product/market fit also means message/customer fit
Messaging is a key part of building any great company. Every business organization has a purpose and vision which leads it to develop products that solve the pain of specific types of customers (or create s...
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