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B2B2C

B2B2C is a model in which business A sells to business B but interacts directly with business B’s customers under their own brand.

B2B2C is by no means some panacea. If it’s hard to build a product that enterprises or consumers love, building one that is loved by both is more than twice as difficult. 

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  • If you want a predictable growth trajectory and high odds to build a sizeable business, go for B2B. 
  • If you’re aiming for the groundswell, B2C is your ocean (but know statistics indicate a likely belly-flop!). 
  • If you’ve accomplished the incredibly hard task of buil...

  • B2C is a gamble while B2B is (more) within your control.
  • B2B Customers know what they want, while B2C products are a shot in the dark
  • B2C consumers are irrational and trend-driven, while B2B clients are more predictable.
  • In B2C, it is hard to know if things are workin...

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Setting the right prices for your products

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