Ideas from books, articles & podcasts.
B2B2C is a model in which business A sells to business B but interacts directly with business B’s customers under their own brand.
B2B2C is by no means some panacea. If it’s hard to build a product that enterprises or consumers love, building one that is loved by both is more than twice as difficult.
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New truth: Marketing begins with knowing your customer segment.
That means truly understanding the situation on the ground, country by country, state by state, zip code by zip code. For some businesses, such as banks, restaurants, or retailers, it may even mean tailoring co...
Competition for brand recognition is fierce. While digital-native newcomers with their tech-savvy, direct-to-consumer approaches enter with ease, the traditional retailers are struggling.
A big part of the problem is the inability to connect with customers. One PwC consumer...
This is a balancing act. A low price isn’t always ideal, as the product might see a healthy stream of sales without turning any profit. Similarly, when a product has a high price, a retailer may see fewer sales and “price out” more budget-conscious customers, losing market positi...
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