Customer Lifecycle Funnel

There are six stages the customer has to go through: Visitor->Prospect->Activated User->Customer->Active Customer->Loyal Customer.

• Each stage that a customer goes through is preceded by a specific action.
• The effectiveness of each stage needs to be tracked and optimized with conversion metrics.
• For products that have free trials, it’s crucial to track ‘Activated Users’. This metric is an important checkpoint for measuring intermediate steps between the ‘prospect’ and ‘customer’ stages.
• Companies need to know how often customers use their product/solution and how much value they derive from it.