How Content Strategy Drives Customer Acquisitions
- The common mistake companies make is creating too much awareness content and not enough educational, selection, and training content since it requires more resources.
- Educational content impacts almost every step in the customer lifecycle and sales funnel.
- While marketing should own content strategy, it is critical to have your sales and customer success teams participate in the content strategy formulation and content creation. As you noticed, content strategy spreads through each step of the customer lifecycle and the sales funnel.
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