• The Double Diamond is just one approach. It's supposed to be challenged, questioned and iterated upon.
• The process is not linear. You need to be open to go back and forth at any point.
• The focus in this article is on the general structure of the process, not on all the indivi...

When you cook a chilli con carne for the first time, you might start off with a recipe that you like. But once you've burned your tongue a few times, you tweak the original recipe to your own needs and taste.

That's why the Double Diamond process, initially released by the British Design Co...

To make sense of your findings, you want to synthesise your research by applying the following steps:

• Download all your research.
• Cluster learnings and similarities to themes.
• Find insights(the consumer's motivations or frustrations) and build opportunity areas (a phras...

• Try to question the brief or your initial question by challenging every part. List as many elements as you can, find characteristics, define areas of interest. List places, people, experiences that are related and can be explored.
• Cluster your findings

As you have deduced the actual question to solve or challenge, you start ideating.

• Ideation: You should approach ideation with an open mind and not limit yourself. Apply a "yes, and..." approach, not a "yes, but..."
• Evaluation: At the end of id...

Once you have a potential solution (or set of ideas), you want to evaluate the final one and the way it needs to be implemented. An agile approach can be used consisting of three steps:

1. Build/Prototype  
2. Test/Analyse  
3. Iterate/Repeat

Aim for minimum viable p...

The Double Diamond is a structured design approach to tackle challenges in four stages: 

1. Discover /Research — insight into the problem (diverging)
2. Define/Synthesis — the area to focus upon (converging)
3. Develop/ Ideation...