Millions of us fiercely defend our right to make “free” choices, while we ignore how those choices are manipulated upstream by menus we didn’t choose in the first place.
When people are given a menu of choices, they rarely ask:
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We’re told that it’s enough for businesses to “make choices available.”
Another way apps hijack you is by taking your reasons for visiting the app (to perform a task) and make them inseparable from the app’s business reasons (maximizing how much we consume once we’re there).
Companies know that messages that interrupt people immediately are more persuasive at getting people to respond than messages delivered asynchronously (like email or any deferred inbox).
In other words, interruption is good for business.
Apps can exploit people’s inability to forecast the consequences of a click.
People don’t intuitively forecast the true cost of a click when it’s presented to them.
Another way to hijack people is to keep them consuming things, even when they aren’t hungry anymore.
How? Easy. Take an experience that was bounded and finite, and turn it into a bottomless flow that keeps going.
We’re all vulnerable to social approval. The need to belong, to be approved or appreciated by our peers is among the highest human motivations. But now our social approval is in the hands of tech companies.
Everyone innately responds to social approval, but some demographics (teenagers) are more vulnerable to it than others. That’s why it’s so important to recognize how powerful designers are when they exploit this vulnerability.
Here’s the unfortunate truth — several billion people have a slot machine their pocket:
The smartphone, the laptop and now the smartwatch is filled with a constant stream of distractions.
If the mind is always engaged in something, without a single moment of pause or reflection, it becomes jaded, unable to experience life with wonder and curiosity.
Digital technology is shortening our attention span, according to various studies in the past decade. It is also making us distracted to the point of absurdity.
One more negative effect of digital technology and social media on us is that we may be not paying attention to stuff that really matters, which makes us less empathetic and decreases our morality.
❤️ Brainstash Inc.