If You Control the Menu, You Control the Choices

Millions of us fiercely defend our right to make “free” choices, while we ignore how those choices are manipulated upstream by menus we didn’t choose in the first place.

When people are given a menu of choices, they rarely ask: 

• “what’s not on the menu?” 
• “why am I being given these options and not others?” 
• “do I know the menu provider’s goals?” 
• “is this menu empowering for my original need, or are the choices actually a distraction?”