A pipeline marketing campaign starts with a set of specific goals. Once you know what you want to achieve, you figure out the best way to unite marketing and sales activities and to put your strategy in motion.
Instead of focusing on lead generation, you focus on cost per opportunity. The lower the cost per opportunity, the greater your cash flow
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The power of pipeline marketing lies in its ability to unite marketing and sales under one roof. This is particularly effective for entrepreneurs who have small teams. If you’re serving as both the marketer and the sales professional for your business, you have to think of those ...
Pipeline marketing combines sales and marketing data to focus on converting leads and prospects into customers instead of continuing to generate more leads. Entrepreneurs can use pipeline marketing to make their sales process more efficient and less costly.
Think of pip...
Lead generation and pipeline marketing are two different approaches to the same goal. Lead generation is all about volume — get as many email addresses and other forms of contact information as possible.
Pipeline marketing, on the other hand, is all about generating...
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A/B testing is used to find the best marketing strategies. It is be used to test everything from website copy to sales emails. This allows you to find the best-performing version of your campaign before spending your entire budget on one that don’t work.
While A/B testing is time-consuming...
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