The content shared online is always changing because of the creativity of users who remix, parody, or caption popular images or videos, to create memes.

Memes may seem basic, but from a linguistic point of view, they're remarkably sophisticated, expressing and sharing ideas and opinions.

Researchers have gained some understanding of why some memes spread widely, while others quickly die away.

One component is to ensure new offspring are continuously produced. It suggests that if anybody wants to become more influential, they could set up a meme factory that produces large ...

New memes emerged that included animals with human characteristics, such as Advice Dog and Grumpy Cat.

Later in the naughties, memes began to feature celebrities and ordinary people, like Charlie Bit My Finger and Leave Britney Alone. These memes came from viral videos or a media ev...