Consistency and structure will make your users feel at home. Consistency is where the interface elements or the language is placed throughout the product.
As a designer, consider how you maintain consistency throughout your app. You can design your app using a consistent grid system such as the 8-point grid system or maintain a consistent colour scheme and navigational elements across screens.
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Similar ideas to Principle #3: Consistency matters.
While it’s vital for services to be consistent, they are also complex and varied, and some parts of your service will need to look and behave differently from the rest.
However, consistency is very often mistaken as uniformity, where we aim for a service experience that is exactly the same ...
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