Principle #5: Use visual hierarchy. - Deepstash

Principle #5: Use visual hierarchy.

Visual hierarchy is the arrangement of elements in a way that implies relative importance. It’s the designer’s effort to guide the order in which the eyes perceive the information presented. 

The way we perceive the importance of information is affected by several factors:

  1. Typography
  2. White space (negative space)
  3. Colour

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