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Foundational Principles

The discipline of Product Management is built around two core principles:

  1. Define a clear, value-based product strategy
  2. Create and manage a healthy roadmap

These two ideas are inseparable. Product strategies should be value-based and roadmaps goal-based. The product values should translate to the user, therefore it should be the core of your roadmap.

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Plan your roadmap

Plan your roadmap

You now have clearly articulated goals but may not know which ideas to tackle first. 

Two main factors can help prioritise goals

Expected value - the combined measure of expected user value and expected business value, and Complexi...

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The product discovery process

Product discovery is the process of moving from the problem to the solution. The team responsible for product discovery deals with the problem and the solution spaces in their pursuit of defining solutions. Once they define a solution, the delivery team takes the solutions to the...

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Key steps to producing solution ideas

The complete discovery process happens in the context of a value-based product strategy. There are four steps to producing solution ideas:

  • Problem framing - understanding the problems you're trying to solve and the requirements of the solutions.
  • Roadma...

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The roadmap structure

The primary task of the roadmap is communicating the discovery process, as it can be difficult to bridge the gap between the abstract product strategy and the tangible backlog.

The roadmap needs to represent:

  • abstract product values (organised in...

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Consider if the ideas are worthwhile

Ideas on the roadmap should be phrased in terms of problems and opportunities. But how the problems are framed is important. Problems should be framed in their purest form to empower the discovery team to find the best solution possible. 

Prob...

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Differentiating between a roadmap and a backlog

Differentiating between a roadmap and a backlog

A roadmap is a melting pot of ideas where teams experiment to find worthwhile ideas.

Your roadmap should achieve these key ideas:

  • Communicate your progress towards achieving the product strategy
  • Document the ideas which intend to bring the product strateg...

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Ideate, prototype and test solution

These steps are BYOT (bring your own tools.) General principles to help with the right tools:

  • Ideations: Ensure all of the relevant disciplines are present and that the problems are well framed.
  • Prototype: show the idea without the frills to ge...

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How to set up a roadmap

  1. Before you start with ideas, structure your roadmap correctly.
  2. Ask if the ideas are worthwhile. A problem describes the gap between where we are now and where we want to be. The items on the roadmap should get us to where we want to be (the product v...

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Principles = Fundamental Truths

Principles = Fundamental Truths

All principles come from a set of values.

Your values are what you consider important and they define who you want to be. However, they are not practical to use when you are faced with tough decisions.

For example: You may value to “live a healthy...

Factors of success for new product development

Factors of success for new product development

  • Top Management Support: Getting resources from top management to test innovative ideas
  • Market Orientation: Ability to conduct user and market research to bring them closer to the need of users
  • Technology: Suitable for the market selected
  • Knowledge management: Informat...

Where Do Your Principles Come From?

Where Do Your Principles Come From?

Most people adopt pre-packaged principles from parents, religious institutions, or other influential figures without much thought. This exposes you to the risk of inconsistency with your true values. Holding incompatible principles will lead to conflict between values and actions...

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