The change that starts your pitch cannot be a change that you are bringing about, that you want to bring about, or that you think should be brought about.
Rather, it is a change that has demonstrably already happened (or demonstrably happening and unstoppable). It is not the result of your company, product, or idea.
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Similar ideas to The change must be stated as a done deal—not the result of your actions
Firstly, you should note that change does require a lot of determination and hardwork behind it. The journey will always be difficult but the result will be just as rewarding.
The key to bring a change in the world is to start with
Every person who speaks on behalf of your company or sells your product should deliver the same logline. Consistent loglines are memorable and repeatable.
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