Three Signs You’ve Named the Right Change

How do you know you’ve nailed this critical element of your story for sales, fundraising and leadership? 

• You’re ready to replace traditional mission and vision statements with the change—and the future you commit to making real for your audience 
• You can imagine that 90% of your content—CEO keynotes, content marketing, etc.—will be about the change and its impact. 
• Audiences open up about how the change affects them, how it scares them, and how it presents new opportunities.