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How to make rational decisions
The role of biases in decision-making
The impact of social norms on decision-making
Cognitive dissonance makes our mind try to protect our self-image and the connection between our thoughts and actions by modifying our opinions.
Once the justification or new opinion arises, we become more sensitive to any information that supports it. We also get more skeptical of any information that opposes it.
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The effect works because our brains need to conciliate the fact that we are helping someone with our dislike for them, and the easiest way to do that is to assume we actually like them.
The request creates a contradiction and then discomfort for the person who dislikes you. And that ...
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