The effect works because our brains need to conciliate the fact that we are helping someone with our dislike for them, and the easiest way to do that is to assume we actually like them.The request creates a contradiction and then discomfort for the person who dislikes you. And that pushes one to readjust their way of thinking.

Behind The Ben Franklin Effect

Cognitive dissonance makes our mind try to protect our self-image and the connection between our thoughts and actions by modifying our opinions.Once the justification or new opinion arises, we become more sensitive to any information that supports it. We also get more skeptical of any information that opposes it.

Cognitive Dissonance And Bias

It may have a strange name, but the Ben Franklin Effect is rooted in a deep psychological concept that has to do with cognitive dissonance.

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psychology

Psychology

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