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Public Service Advertisements

Public Service Advertisements

Public service advertisements are often the first things considered when people discuss the positives of advertisements. These advertisements market a social concept of importance to the general public.

Many public service announcements run messages about health, safety and national security. 

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  • Misrepresentation. Advertising strives to present a product in the best light possible, causing a potentially false representation of a product.
  • False Images. Advertising influences what people believe about themselves. Images are often unrealistic a...

Traditional advertisements that market a product or service can offer social benefits. This is especially true in countries where free speech has been suppressed.

Advertising, especially when it comes from the Western world where free speech is embraced, can encourage ...

According to the International Advertising Association, advertising can encourage companies to compete and provide new products. This encourages more consumers to buy as these products meet the needs and desires of more consumers. 

More people are needed to manufacture...

Public health experts realized that a diet consisting of more fibre could help prevent cancer. The National Cancer Institute did not have the resources to get the word out. 

The Kellogg All-Bran Campaign promptly grabbed the opportunity in the situation because their c...

Sellers are less likely to stretch the truth when they know it may incite a relentless response from injured competitors.

This means that if one company advertises their product in a misleading way, another company with a similar product can be ruthless with comparative ad...

Advertising has little power over the consumer, if any at all.

Companies support entertainment with their ads, while receiving limited benefits. This is evident in the cases of sponsorship, in events like the Super Bowl or the Olympics. 

Many marketers understand that their ads do not affect the consumer. However, they do affect how they are viewed by distributors and retailers. 

As long as the ad can influence investors, salespeople and retailers, the company will prosper.

Advertisement ensures that many forms of mass media such as newspapers, radio, magazines, and television, continue to exist.

Advertising impacts society in a positive way because it helps to maintain mass communications media, making them much less expensi...

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User-Generated Content

Today, consumers crave authenticity from brands, and user-generated content (UGC) is the best way to give them just that. This change in consumer behaviour is caused by the fact that people don’t trust advertisements like they used to do.

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Good advertising is emotional, Great Advertising is Cultural

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