Traditional advertisements that market a product or service can offer social benefits. This is especially true in countries where free speech has been suppressed.

Advertising, especially when it comes from the Western world where free speech is embraced, can encourage ...

According to the International Advertising Association, advertising can encourage companies to compete and provide new products. This encourages more consumers to buy as these products meet the needs and desires of more consumers. 

More people are needed to manufacture...

Advertising has little power over the consumer, if any at all.

Companies support entertainment with their ads, while receiving limited benefits. This is evident in the cases of sponsorship, in events like the Super Bowl or the Olympics. 

Many marketers understand that their ads do not affect the consumer. However, they do affect how they are viewed by distributors and retailers. 

As long as the ad can influence investors, salespeople and retailers, the company will prosper.

• Misrepresentation. Advertising strives to present a product in the best light possible, causing a potentially false representation of a product.
• False Images. Advertising influences what people believe about themselves. Images are often unrealistic a...

Public service advertisements are often the first things considered when people discuss the positives of advertisements. These advertisements market a social concept of importance to the general public.

Many public service announcements run messages about health, safety an...

Advertisement ensures that many forms of mass media such as newspapers, radio, magazines, and television, continue to exist.

Advertising impacts society in a positive way because it helps to maintain mass communications media, making them much less expensi...