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Pay Attention to the Checkout Page

Pay Attention to the Checkout Page

Consider how much effort and money you put into your Shopify store trying to make it look flawless and convert well. 

You go over the home page, collection pages and product pages to ensure nothing is out of place that would discourage a potential customer to make a purchase. But then the checkout page looks very bland, doesn't have a logo, the colour of the button and textbox doesn't match the brand colours, making it look untrustworthy and not "legit". 

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MORE IDEAS FROM THE SAME ARTICLE

  • Upload your logo to your checkout page and match your colours.
  • Add a countdown timer to your checkout page. It creates an urgency for your visitors to finish their purchase right away.
  • Add card badges to your checkout page. A...

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Cognitive biases

...are common thinking errors that harm our rational decision-making.

We don't always see things as they are. We don't simply glean information through the senses and act on it; instead, our minds give that info their own spin, which can sometimes be deceptive.

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