Ideas from books, articles & podcasts.
Consider how much effort and money you put into your Shopify store trying to make it look flawless and convert well.
You go over the home page, collection pages and product pages to ensure nothing is out of place that would discourage a potential customer to make a purchase. But then the checkout page looks very bland, doesn't have a logo, the colour of the button and textbox doesn't match the brand colours, making it look untrustworthy and not "legit".
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A landing page is a section of a website accessed by clicking a hyperlink on another web page, and much different from the website’s home page. The main difference is all in the focus of that page.
Your landing page should always be the first thing your customers see when they cli...
published 11 ideas
All about landing pages, CTAs and optimizing the conversion rate.
...are common thinking errors that harm our rational decision-making.
We don't always see things as they are. We don't simply glean information through the senses and act on it; instead, our minds give that info their own spin, which can sometimes be deceptive.
published 10 ideas
Designing a landing page can be daunting. If it’s not your area of expertise, making your landing page look the part becomes time-consuming and frustrating—even expensive, particularly if you need a designer to do the heavy lifting for you. Many marketers struggle for hours, days, or weeks becaus...
published 5 ideas
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