Business “Awards” Are a Scam - Deepstash

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Business “Awards” Are a Scam

Business “Awards” Are a Scam

  • First, you get a letter and/or a call with the exciting news that you’ve been selected.
  • The letter then states that only a small percentage of people in your field have been recognised and as a result, your company will be listed in a published source.
  • The listing is free, but "why not take advantage of the honour?" they ask.

Then numerous marketing opportunities are presented - advertising upsells in the publication, marketing slicks, and wall plaques to hang with the phrase "award-winning" on it.

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MORE IDEAS FROM THE SAME ARTICLE

Do good work, but be on the lookout for this marketing scam.

Under the FAQ item “Shouldn’t my award be free?”, they explain their scam to you:

No, most business organizations charge their members annual dues and with that money ...

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