"I'm gonna make him an offer he can't refuse."

 - The Godfather (1972)

Work out what their biggest pain is.

Again, most people do this the wrong way. They think “who is most likely to pay me the money”, and even if they aren’t in the market they want to work with, they push on anyway. 

It's an inspirational song about personal redemption and a positive impact on the world. The song tells us that it's possible for individuals to change the world.

Most poignant lyric: I'm Gonna Make A Change | For Once In My Life | It's Gonna Feel Real Good | Gonna Make A Difference | ...