Think of a character that represents the people you want to work with (your avatar) and design your offering for just that person. Give them a name, and describe every detail of their pain, their fears, their hopes, their current situation… down to even the more tangible aspects of ...

If you pick your industry based only on how much money you think you can make, then you can expect to always be chasing the money.

If you take the time to align your day-to-day passion and your skills, you will flat out make the rest of the process much easier.

Never leave the scene of learning something new without taking a new action. It’s time for you to declare which action step you’re going to put some attention onto and why. 

Create a plan around how you are going to connect with them.

Create a database of people you can email (or snail mail) and build up a relationship with them. This is your audience. Make sure you have an easy way to be in touch with them so that you can communicate about ...

Monetization is the last thing that happens in the whole creation cycle. All the work has to be done upfront though. And even if you have cash, all of this needs to happen without even a minimal reward to spur you on.