Whatever happens, always maintain your integrity. Once your reputation is tarnished, when people realize that you are willing to negotiate the shortest and easiest route, others will lose respect for you and that will greatly reduce your growth potential in the future.

10. Integrity, no matter what

"Always leave money on the table. Building a relationship is more important than doing business."

You have to know your strengths and weaknesses, your position, what you really want. It's about knowing who we are, what do you really bring to the table? What do you bring to the table that the other doesn't have?

2. Know yourself

Do the research before you go to the first meeting. How someone has handled their business in the past is a very good indicator of how they will handle this one.

4. Be 100 percent prepared

Every business is unique and the objective changes every time. There is no such thing as a single winning hand that beats all others. A win-win is needed here.<ol><li>Know your opponent</li><li>Know yourself</li><li>Know the goal</li><li>Be 100 percent prepared</li><li>Deal with the decision maker</li><li>Take your time</li><li>What can go wrong, will go wrong</li><li>Be agile and creative</li><li>Establish relationships</li><li>Integrity, no matter what</li></ol>

The 10 principles of negotiation

In any negotiation you must know what are the conditions of the other party to get the most out of it. You have to know if your opponent is strong or weak. Never underestimate your opponent. Never.

1. Know your opponent

Negotiations should always start with an understanding of where you want to go. Note: when entering into a negotiation, the exit strategy has to be part of the end goal.

3. Know the goal

Always try to negotiate from the beginning with the final decision-maker so that you can't come to the meeting fresh and say you would never have agreed to it.

5. Deal with the decision-maker

In negotiations, the tortoise wins. Never let the rush to close the deal lead you to make the first offer. It is always better to let them make the first offer. <ul><li>Because the first offer is just that, it is a starting point. It is rarely the end.</li></ul> Never fail to see that you are anxious or desperate. Take your time. Do not despair. Those who despair always end up closing a bad deal. Don't get backed into a corner. If your back is against the wall, don't let them notice.

6. Take your time

Establishing relationships is one of the most important goals in any negotiation. Negotiations are not just about the actual business, it is more important to establish a relationship than to make a deal. If you give them something you wouldn't necessarily have to give, you show them that you care about them. That builds a positive relationship.

9. Establish relationships

Murphy's Law: what can go wrong from the moment the negotiation was made, will go wrong, unless things secure. We have to expect the unexpected. You always have to think about what can go wrong, will go wrong. However, you can limit the number of unexpected events if you do a good research.

7. What can go wrong, will go wrong

Negotiations evolve. They are not static. Circumstances change. We must not close ourselves off. You have to know how to listen to detect the small signs and take advantage of them. Be open to the possibility of changing the original plan if that is what is required to carry it out.

8. Be agile and creative

A wealthy real-estate developer shares the principles of his success, examining the vast financial opportunities that exist in real estate, key points to successful investment, and effective business strategies.

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The #1 private developer in the U.S. Jorge P?rez shares his billionaire secrets to empower both small and seasoned investors. Known as the King of Condominiums and the Steven Spielberg of Real Estate, Jorge P?rez reveals his principles for achieving success in the real estate market through a clear, step-by-step process. For the first time ever, this top developer shares his most coveted principles, teaching readers everything he knows now that he wished he knew then. Having started with $2 and today boasting earnings of more than $2 billion, P?rez details the financial opportunities in real estate, and instills the importance of total commitment, dedication, and hard work. P?rez specifies effective business tactics that will lead to evergreen profits, including: ? Key points to smart investing ? Cardinal rules for picking and building property ? Commandments on negotiating the best deal ? Valuable tips on securing equity ? Powerful steps for selling property Finally P?rez explains how to manage and grow investments over the long term. Emphasizing the importance of staying flexible in an ever-changing market, P?rez offers personal anecdotes, key business philosophies, and top insider methods to inspire and motivate any investor and entrepreneur to achieve the ultimate success in real estate.