MORE IDEAS FROM THEARTICLE
Needless to say, SEO is incredibly important for bloggers. And I’m happy to say that the SEO options provided with Ghost are excellent.
Easily add excerpts and metadata.
Entire sections to customize the look of the Twitter and Facebook Cards. (What your post preview looks like when you share)
The site itself is fast which is a huge boost to SEO.
There is structured data built-in. You can see this using Google’s Structured Data Testing Tool.
Default Google AMP integration. Making the blog mobile-friendly.
I feel like I should address this because Wordpress is mostly the go-to solution for building your own blog.
I considered Wordpress, but my main priority was that my blog should be blazing fast.
I come from an eCommerce development background so slow loading speed is a huge priority for me in my work. (For online stores, every second of loading speed means a 7% loss in revenue ).
Also, more people are now reading blogs on their mobile phone. This is another reason why loading speed is important, and also why a site should be visually clean and lightweight.
Right away Ghost wins this category, because you don’t really have any ability to customize your Medium blog.
For a developer Ghost is perfect. You can change anything you want. As a non-developer though, you’re quite limited.
I really expected Ghost to have more design functionality — various options to change the positions of content, ways to customize the header and footer, add social icons, maybe change some font sizes.
A website owner can spread their marketing dollars further by prioritising SEO. Some parts of the SEO strategy and implementation can take months, but others can be implemented in a few hours.
The easiest SEO improvement is page speed. Google considers the load time in its ranking, meaning that a faster load time for a website to display could benefit its ranking.
1) A website isn’t static; it’s dynamic . It’s ever-changing. The moment you accomplish something, you can add it to your website. When you complete a project, you can put it in your portfolio for all to see. You don’t need to print new copies of it and send it out to your contacts over and over; you just update it. People can continually come back and see what you’re up to.
2) Having a website makes you more findable. If all you have is a resume, you have to go out and hand it to people to get your name out. If someone wanted to look you up on the internet and you didn’t have a website, all they might get is a Facebook or Twitter profile.
However, if you have a website, you can be found by a much wider audience and control what it is they see first. This is key for establishing your personal brand and for highlighting your accomplishments.
I’ve been offered jobs, met clients for my web design work, and gotten interviews simply because I have a website. If I didn’t take the time to create one, I’m confident that I wouldn’t have been found.
SEO is a method of optimizing the effectiveness of your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms.
Google displays web pages in their search results based on the authority and relevance of the page to enhance the user experience.
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