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I feel like I should address this because Wordpress is mostly the go-to solution for building your own blog.
I considered Wordpress, but my main priority was that my blog should be blazing fast.
I come from an eCommerce development background so slow loading speed is a huge priority for me in my work. (For online stores, every second of loading speed means a 7% loss in revenue ).
Also, more people are now reading blogs on their mobile phone. This is another reason why loading speed is important, and also why a site should be visually clean and lightweight.
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Right away Ghost wins this category, because you don’t really have any ability to customize your Medium blog.
For a developer Ghost is perfect. You can change anything you want. As a non-developer though, you’re quite limited.
I really expected Ghost to have more design functionality — various options to change the positions of content, ways to customize the header and footer, add social icons, maybe change some font sizes.
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Needless to say, SEO is incredibly important for bloggers. And I’m happy to say that the SEO options provided with Ghost are excellent.
Easily add excerpts and metadata.
Entire sections to customize the look of the Twitter and Facebook Cards. (What your post preview looks like when you share)
The site itself is fast which is a huge boost to SEO.
There is structured data built-in. You can see this using Google’s Structured Data Testing Tool.
Default Google AMP integration. Making the blog mobile-friendly.
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