The SEO

Needless to say, SEO is incredibly important for bloggers. And I’m happy to say that the SEO options provided with Ghost are excellent.

Easily add excerpts and metadata. 

Entire sections to customize the look of the Twitter and Facebook Cards. (What your post preview looks like when you share)

The site itself is fast which is a huge boost to SEO.

There is structured data built-in. You can see this using Google’s Structured Data Testing Tool.

Default Google AMP integration. Making the blog mobile-friendly.