MORE IDEAS FROM THEARTICLE
Brands and brand managers must learn to embrace the more inflationary environment.
Inflation gives you the flexibility to do a lot of things.
It’s not particularly fun to brainstorm ways to cut back your marketing budget year after year. It’s far more invigorating to consider an environment where you have more money to play with and a broader set of tools at your disposal for continuing to grow your brand.
Competition for brand recognition is fierce. While digital-native newcomers with their tech-savvy, direct-to-consumer approaches enter with ease, the traditional retailers are struggling.
A big part of the problem is the inability to connect with customers. One PwC consumer survey showed 73 per cent of respondents valued customer experience. The same survey showed that consumers are willing to pay up to 16 percent price premium for a superior experience.
Pricing strategy helps you determine the price point at which you can maximize profits on sales of your products or services. Factors to be considered includes:
Costs: Overheads, production and distribution.
Competitors: Offerings and positioning strategies.
Customer: Target customer profile.
❤️ Brainstash Inc.