Giving It A Name

Screen readers announce the content on a website, so there must be actual content to announce, in the form of text: an “accessible name”, as it is called.

There are several ways to add the accessible name to a link, for example:

• Use an image or font icon and add the word “Twitter” to the link. This is also useful for people who don’t know what the icon means. 
• Embed the image in the link – say, the Twitter logo – and give the image the alternative text “Twitter”.
• Give the link its accessible name replaces the announcement of the content (or missing content) inside the link.