How To Be More Creative? - Deepstash
How To Be More Creative?

How To Be More Creative?

  • exercise/walking improves thinking skills, immediately and in the longer term
  • exercise -> better memory & ability to make decisions, organize thoughts
  • but prolonged, intense exercise -> brief mental fatigue!
  • walking improves our ability to generate more and better creative ideas, even when we sat down after the walk
  • Inside or outside, the environment doesn’t matter, but walk!

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MORE IDEAS FROM Want to Be More Creative? Take a Walk

Where to Walk?
  • an arboretum is better than city streets for a memory test
  • spend time in green spaces—gardens, parks, forests
  • attention = limited resource, continually drains throughout the day -> A crowded intersection bats our attention around
  • A walk through a city provides more immediate stimulation—a greater variety of sensations for the mind to play with.
  • But, if we are already at the brink of overstimulation -> nature

Brain & Music: 

  • songs with high tempos motivates us to run faster
  • loud, fast music -> drivers unconsciously step a bit harder on the gas pedal

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Why Walking Help Us Think
  • The heart pumps faster, circulating more blood & oxygen to the brain.
  • We don’t have to be so conscious during walking, our attention is free to wander.

-> After/during exercise, even very mild exertion, people perform better on tests of memory and attention.

Walking on a regular basis :

  • promotes new connections between brain cells,
  • prevents the usual withering of brain tissue that comes with age,
  • increases the volume of the hippocampus (crucial for memory) & levels of molecules -> stimulating the growth of new neurons

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Why Walking Help Us Think

Experiment - contemplate & generate metaphors:

  • 95% of students who went for a walk were able to do so
  • only 50% of those who never stood up.

But walking can worsen the performance:

  • if you’re looking for a single correct answer to a question!! You probably don’t want all of these different ideas bubbling up.

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RELATED IDEA

Positive and negative anticipation

A study from the University of British Columbia analyzed the effects of positive and negative anticipation.

The conclusions show that we tend to want a yummy snack immediately but prefer to delay paying our bills. This seems to make intuitive sense, but the researchers wanted to dig deeper into the role of anticipation.

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1) Start with a morning freewrite.

Instead of jumping right into your projects when you get into the office, block off ten minutes for a digital detox and grab a notebook and paper to just write.

Writing in a more free-form style will allow your creative juices to flow, while also forcing you to put your thoughts into written words.

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Marketers often use color psychology to make you like their product.

  • Organizations that want to portray dependability use the blue color, like HP, IBM or Dell.
  • Companies that want to showcase the element of fun use orange, like Nickelodeon or Fanta, for instance.
  • Peaceful, nature-oriented colours like green are used in companies like Whole Foods and Tropicana.

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