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Why happiness is the ultimate goal
The importance of creating value
How to create wealth in the modern era
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.... with your early supporters. Get people excited in advance. There is a risk if the production run goes south, but this is a good way to pay for early production costs.
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Just because somebody tells you no, that’s their limitation.
Just keep pressing forward until you feel you’ve come to the end of the path, but do not let the end of your path be because someone else does not believe in your idea.
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People buy your Why, but they only remain loyal if you have a strong product that supports it.
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It's very hard to stick to positive habits in a negative environment.
To avoid losing the enthusiasm you had at the beginning, bring back your end vision in sight.
Surround yourself with anything that’s reminds you of your end goal, such as your vision board, pictures of others who have achieved the same goal, and objects that represent the goal.
Don’t go into this thinking you can do it solo. It might be your idea or your product, but you’re going to need help. In the first instance, you need help with publicity, so you might need to bring on board Brand Ambassadors.
These could be family or friends — pref...
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