Good/ Bad - But Vital For Excitement

Excitement, like any emotion,is a state of mind. And the Brain don't get the same stimulation for the same stimuli every time. That's the reason why the " 1st time" is the most exciting.( for the most)

• Newness keeps the brain ticking, by fluctuating the stimuli. It excites the brain with least effort and most comfort.

[ The explanation is oversimplified and highly innacurate on Scientific Scale. But it's easy to understand - Hence written so.]