Plan your roadmap

You now have clearly articulated goals but may not know which ideas to tackle first. 

Two main factors can help prioritise goals: 

Expected value - the combined measure of expected user value and expected business value, and Complexity.

• Goals should be mapped on an expected user value scale.
• Then add another axis for the expected business value. This should give you a picture of how valuable the goals are.
• Rank the goals by overall value.
• Lastly, contrast the value with feasibility. High value, high feasibility will give quick, short-term wins.