#1-#3 - Deepstash

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#1-#3

1. Sharpen the focus

Start with a well-honed statement of the problem at hand. Edgy is better than fuzzy. Best topic statements focus outward on a specific customer need or service enhancement rather than inward on some organizational goal. 

2. Write playful rules

E.g.:

  • Defer judgment
  • One conversation at a time
  • Go for quantity
  • Be visual
  • Encourage wild ideas

3. Number your ideas

This rule seems counterintuitive. But lists create goals to motivate participants. One could say, ‘Let’s try to get to 100 ideas.’ Lists provide a reference point if you want to jump back & forth between ideas.

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Seven Secrets to Good Brainstorming

Seven Secrets to Good Brainstorming

When all the current cost-cutting is over and business models begin to make sense again, one thing will differentiate winning companies from also-rans: their ability to innovate.

“Innovate or die” is not an idle threat. It’s the harsh reality of the modern, fast-forward economy.

So ho...

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#5

5. Make the space remember

Good facilitators should also write ideas down on an accessible surface. One could hold their brainstorms in rooms wallpapered with whiteboards or butcher paper. Alternatively, one could also use easel-sized Post-it notes. 

When the facilita...

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#4

4. Build and jump

Most brainstorming sessions follow a power curve: They start out slowly, build to a crescendo, and then start to plateau. The best facilitators nurture the conversation in its early stages, step out of the way as the ideas start to flow, and then jump in a...

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32 reads

#6-#7

6. Stretch your mental muscles

Brainstorming, like marathon running, should begin with warm-up exercises. 

7. Get physical

Brainstorming sessions can be occasions for show-and-tell. Participants bring examples of competitors’ products, objects...

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36 reads

CURATED FROM

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phaedrus

Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!

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