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All marketers want a content marketing strategy that helps them generate influence and a large audience. Case in point — “how to develop a content marketing strategy” was the fifth most searched question about content marketing in 2020.
Unfortunately, no concrete formula will help you generate incredible content with consistent results, yet it is essential to create incredible content with consistent results. Competitive intelligence poses a solution to this issue, yet only 23% of marketers leverage it in their content creation strategy.
Metasearch engines are a way to get a wide range of search results from different search engines. The theory is that you can get a wider breadth of answers and information to inform your decisions better.
Metasearch engines matter because you don't just get all your information from one channel. We’ve seen from regular media outlets that one data source can be skewed, and you may not get a balanced point of view.
A content audit is the process of systematically analyzing and assessing all the content on your website. The final objective is to reveal strengths and weaknesses in your content strategy and content development workflow, and adapt your content plan to your current marketing goals.
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