Mission Vs Vision

When inventing something new, there’s always an opportunity to create something new in language as well. Simon Sinek brilliantly did this with his concept of WHY. The terms “mission” and “vision” had become misused and abused to the point where there’d lost their meaning and in many cases gave rise to skepticism and cynicism. He was able to point to the power and truth of the concepts that they initially stood for, and breathed new life into the importance of purpose in the business world.