2. Research Trends and Competition

In addition to pinpointing the interests and wants of your target users — that is, the would-be gamers — you’ll need to consider the conditions of the market itself. What ideas are in vogue at the moment? Which types of games have stood the test of time? What are your competitors up to? 

You’ll want to research the ins and outs of the gaming industry to better understand the climate and the types of products that tend to succeed, as well as those that were doomed to failure to ensure yours won’t be one of them.