A framework for success

Companies fall into one of four groups:

• Differentiators have a differentiated brand strategy and effective operations.
• Visionaries only have a differentiated strategy.
• Doers only have effective operations.
• Hopefuls lack in both.

Assess your company's effectiveness and rank yourself using a scale of 1 to 4.

• Brand strategy: Identity, value, perception, awareness.
• Operations: Product offering, strategic pricing, digital engagement, loyalty programs, omnichannel experience, supply chain.

You should rank at a 3 or 4 in each of the brand components and at least 2 of the operational components.