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End On A High
“On that note, regardless of whether you respond, I’d like to thank you again for the work you do. It has helped me change my life and overcome mental illness which I’m forever in debt to you for.”
This is an example of the last line I sent n a pitch recently. Again, it’s focused on the other person and shows them how they’ve impacted my life.
It ends the pitch on a high and gives them something they can appreciate regardless of whether they ever respond to me.
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MORE IDEAS ON THIS
Rapport above everything
When someone likes you and knows you a little, they will start to listen to you, and eventually, your pitch.
Rapport is the art of finding a mutual connection with someone through the work they do, a hobby or even a book they love. When you have some rapport, then it’s a lot easier to pitch...
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Don’t pitch on the first message
There are always exceptions of course. With that disclaimer in place, I’d almost always never recommend pitch on your first email/message.
When you haven’t got permission to pitch and someone doesn’t know you from a Vegemite sandwich, you’re better off waiting to pitch.
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Do a 30-second Google Search.
I make it easy for people by putting “Inspiring the world through entrepreneurship and personal development.”
A quick scroll of my newsfeed shows loads of posts on kindness, self-improvement, Tony Robbins and homelessness. On this basis, pitching anything food related wouldn’t be w...
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Carefully refine the pitch.
- Short and sharp is key.
- A maximum of three paragraphs, with three sentences in each, is more than enough. No one will read your pitch if it’s an essay.
- To be able to pitch in such a short amount of words, you have to refine your pitch.
- I often write my pitches a...
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How To Pitch Someone Like A Pro
You might have to pitch a mentor, an advisor, a supplier, a friend, a doctor, your family, your business or even your plumber on why they should charge you less.
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Talk About Them, Not Yourself
Having the opening line “This is my business and here’s what we do” is the worst opening line.
Make the opening line about them and why you reached out to them above everyone else. Give an example of their work in the opening line. Mention 1–2 points on why that changed you for the...
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No response means NO.
People who offer a lot of value and get lots of pitches will often ignore you.
Understand that ignore means no.
No doesn’t mean don’t try again; it just means be smart, give them some space and try again later.
To get people who’ve done the impossible to help y...
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Avoid overselling
“We’re going to feed one million people and we launch next month.”
A bold vision is great. Take it easy though young Skywalker. If you’re too outlandish with your claims and have nothing to back it up, the receiver of your pitch will call BS faster than you can say “Hot Potato,...
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Put yourself in the fan category
By mentioning someone’s work in your pitch, you put yourself in the fan category rather than the annoying category.
No matter how famous someone is, it’s our human nature to respond to a fan.
When people send me messages and come across as a fan that references my wo...
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Make the ask ridiculously simple.
“Does what I’m offering align with your current interests?”
“If so, I’d be happy to take a few minutes to explain it to you via email, phone or whatever works for you.”
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Give them an opt-out.
“If you’re not interested that’s completely fine and don’t feel you must reply.”
Take the burden of regret away. Show the person that you’re once again respecting them as a person and the limited time they have.
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Respect their time without being silly.
Let’s have a five-minute call? No one will believe that a five-minute call is enough. I’ve found the magic number to be 20 minutes.
I prefer to have the persons permission before pitching a call with a timeframe attached to it. That decision is yours.
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CURATED FROM
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Other curated ideas on this topic:
#3. What to say when getting unsolicited advice
When sharing some problem or news with friends or family who are quick to give their opinion, set them up for success by starting with a qualifier like:
- “I love that you are always game to help me out. What I’d appreciate right now is for you to liste...
Tomorrow Is A Bonus, Not A Right
Never delay your peacefulness. Your life can fall apart within an hour. Accidents, illness, loss and death happen every day. It's human nature to think these things will never occur. Yet all wise philosophers teach us of the transience of our existence.
Tomorrow is a promise, not a fact....
5. Say Thanks with a Letter or Card
Sometimes your "Thank You" begs for a little more explanation than you could give on a brief note or banner. This is when you need to write a letter or card.
- Be sure to customize the card by mentioning what they gave you and how you will use it.
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