PT. 2

4. DARK RED: POWER

This is the color of thrones, of cardinals, of power and pomp, of ceremony and feasts. Dark red is sympathetic to authority, favours the idea of maturity, assertive and assured.

5. VIOLET: AMBIGUITY

The color evoked the idea of an infinite ‘beyond’ that was not threatening or dangerous, somewhere we could long for but which remained always just out of sight.

6. LIGHT BLUE: CLARITY

It’s a color for being active. It’s undaunted, cheerful, ready to get on and face all the things we’ve been putting aside. It is logical, clear. It wants you to tidy your desk.