Nothing is more impressive than arriving at an interview and being prepared and well informed about the company - its values, goals, history, current events, and who you might be meeting with.
Todd Davis, the CPO of FranklinCovey, commented on one particular interview he did. The candidate was well prepared and knew and understood more about the company than many of the existing employees. Davis was so impressed that he directly took the candidate to the CEO's office.
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