Learn more about with this collection
The history of fashion
The impact of fashion on society
The future of the fashion industry
7
13 reads
MORE IDEAS ON THIS
When your product and business model are 'better than X', your identity is tied to the other entity. You're always in some kind of comparative game.
A great brand is based on a belief your customers can experience in the future. This shifted perspective allows you to uncouple from the rules...
6
8 reads
To get out of the trap, change your frame of reference. A brand is not a feature of benefits. It is a belief.
The belief is the new benefit. Features and benefits do have a place in your messaging, but they don't define your brand. They are not even the foundation of your brand.
6
11 reads
It's difficult for brands to resist wanting to be better than the competitor.
The trap hides in many places: faster, cheaper, easier, more responsive, better service, voted # 1, top-rated, guaranteed, are all ways of trying to be better.
7
28 reads
CURATED FROM
IDEAS CURATED BY
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates