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Try things out “iterate”
Treat entrepreneurship as agnostic experimentation.
Sometimes your business might be doing the right things but your assumptions about the market, about customers and competitors, technology, strengths and weakenesses of your company are wrong.
The company’s theory of the business.
Every company should have a theory of how they do business.
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MORE IDEAS ON THIS
A theory of business has three parts
- Assumptions about the environment of the organization: Society and its structure, the market, the customer, and technology.
- Assumptions about the specific mission of the organization.
- Assumptions about the core competencies needed to accomplish the organization’s mission.
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What valuable company is nobody building ?
Inspiration is the single most important factor in success. It has launched and propelled thousand of companies. Utilize research as a tool for inspiration to get yourself new 'ideas that built companies.
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90 reads
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Sometimes,...
Why care about strategic messaging and positioning
Product/market fit also means message/customer fit
Messaging is a key part of building any great company. Every business organization has a purpose and vision which leads it to develop products that solve the pain of specific types of customers (or create s...
Best practices for companies looking to leverage disruption
- Adopt a human-centric approach to business. Every business is the sum of its internal and external parts — from customers, investors and suppliers to employees and end-users. So the primary effects of disruption are to the people that make up the organization, not the busin...
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