Inspiration is the single most important factor in success. It has launched and propelled thousand of companies. Utilize research as a tool for inspiration to get yourself new 'ideas that built companies.

Treat entrepreneurship as agnostic experimentation. 

Sometimes your business might be doing the right things but your assumptions about the market, about customers and competitors, technology, strengths and weakenesses of your company are wrong. 

The company’s theory of the business....

1. Assumptions about the environment of the organization: Society and its structure, the market, the customer, and technology. 
2. Assumptions about the specific mission of the organization. 
3. Assumptions about the core competencies needed to accomplish the organization’s mission.